My Role
Founder & UX Lead – Aura (E-commerce Brand)
What is Aura?
Aura is an e-commerce platform that curates handmade jewelry and clothing from India and waterproof everyday wear jewelry from Thailand.
Duration
Ongoing from October 2023
Work done overview
As the founder and UX lead of Aura, I merged entrepreneurial strategy with human-centered design to launch and grow a lifestyle e-commerce brand. I led the full design lifecycle—from brand identity and user research to UX/UI design and front-end implementation on Shopify. My work extended across platforms to create a cohesive and conversion-focused customer experience, including the design and management of our Etsy storefront and branded content for social media. I developed visual systems and marketing assets tailored to each platform, helping to build brand recognition and drive sales. By aligning business goals with thoughtful design, I positioned Aura as a distinctive and user-friendly destination in the online retail space.
Tools used
Shopify, Canva, Figma, MS Office, Social Media, Square, Etsy
