Likewise website link: Find New TV Shows, Movies, Books, Podcasts & More
My Role
UX Designer
What is Likewise?
Likewise, Inc., is an American technology startup company which provides a social networking service for finding and saving content recommendations based on generative AI as per personal preferences.
We are revolutionizing the way people get recommendations for TV, movies, books and podcasts through a mix of innovative technology and real recommendations.
As of July 2020, 1 million users have joined the platform.
Duration
6 months - November 2024 till April 2025
Work done overview
As a UX Designer at Likewise, I was responsible for ensuring a cohesive and seamless design experience across both web and mobile platforms.
Collaborated closely with the development team to design and launch an informational website section aimed at educating partners about asset requirements for brand promotion by the marketing team. This initiative directly contributed to driving revenue growth. [View the Ad Specs Website]
Maintained and evolved the UX/UI Design Library to ensure consistency, efficiency, and scalability across products.
Designed business-driven newsletters, which significantly enhanced user engagement and supported revenue objectives.
Conceptualized the Pix AI bot interface, a conversational assistant that helps users discover personalized entertainment recommendations.
Led the design of the Today Feed page, which delivers tailored content suggestions based on user interests. Initially launched on the app, this feature has now been extended to the web experience as well. Users can explore it by logging into their accounts.
Tools used
Figma, Asana, Microsoft 365, Microsoft Teams, Slack
